REVEL End-of-Year Campaign
Campaign Overview
Better Together Productions partnered with REVEL to lead their end-of-year fundraising campaign during one of the most competitive giving seasons of the year.
The campaign ran from November 3 through December 31, anchored by a major push around Colorado Gives Day, followed by a sustained end-of-year fundraising effort. The goal was not only to drive donations, but to build momentum, deepen engagement, and ensure REVEL’s mission remained front and center throughout every touchpoint.
By combining thoughtful storytelling, cohesive branding, and a multi-channel marketing strategy, the campaign delivered meaningful growth across fundraising, reach, and engagement — while strengthening donor trust and connection.
Impact
Purpose + Goals
REVEL’s end-of-year campaign was designed to support a deeply human mission: empowering neurodiverse teens and adults to discover their passions, realize their potential, and experience joy through meaningful connection and purpose.
The campaign goals were clear:
- Raise $38,000 through Colorado Gives Day
- Raise an additional $40,000 through the EOY Campaign
Sustain donor engagement throughout the end-of-year season
Beyond fundraising, the campaign aimed to create an experience — one that felt intentional, aligned, and reflective of REVEL’s values, even amid the noise of year-end giving.
Our Approach
At Better Together Productions, we believe successful campaigns are built at the intersection of strategy, storytelling, and execution.
For REVEL’s end-of-year campaign, we led a fully integrated approach that treated every channel as part of a connected donor journey — not isolated marketing efforts.
Rather than setting and forgetting, we stayed actively engaged throughout the season — refining the strategy in real time to respond to audience behavior, maintain momentum, and support key fundraising moments.
The result was a campaign that felt seamless, human, and purposeful — one that met donors where they were and guided them clearly toward action.
what our work included
- Developing clear, mission-aligned campaign messaging
- Executing email and social media marketing across Instagram, Facebook, and LinkedIn
- Updating REVEL’s website and Colorado Gives Day donation page to reflect cohesive campaign branding
- Managing and promoting the WELL DONE event as part of the broader campaign ecosystem
- Continuously monitoring performance and optimizing messaging, timing, and content throughout the campaign
By the Numbers
130%
increase in donations compared to 2024
267%
increase in newsletter clicks
125
individual donations
$94k
raised in total
Client Testimonial
“From our very first conversation, Better Together Productions showed a remarkable gift for storytelling, one that honors people and lived experience with genuine care. They brought that heart and clarity into our end-of-year campaign, shaping a thoughtful strategy that aligned perfectly with our goals.
Their ability to balance emotion and impact helped us share REVEL’s story in a way that truly resonated. Every video, social post, email, and web asset felt consistent and connected, amplifying our message and helping us meet our goals while staying true to our voice and values.”
– Stephanie Engels
What Made Us Better Together
At the core of this campaign was a true partnership — one rooted in trust, shared purpose, and a commitment to thoughtful execution.
Mission-led strategy
Growth starts with clarity.
REVEL’s mission was the foundation of every strategic decision — from messaging and visuals to timing and calls to action. By anchoring the campaign in purpose, we ensured storytelling felt authentic, emotionally resonant, and aligned with what donors care about most.
a cohesive, multichannel experience
Consistency builds trust.
Email, social media, website updates, and the Colorado Gives Day donation page were treated as connected parts of one donor journey. This cohesion reduced friction, reinforced brand recognition, and made it easy for supporters to move from awareness to action.
Real-time optimization
Momentum requires presence.
Throughout the campaign, performance was actively monitored and refined. By working closely with REVEL and adapting strategy in real time, we were able to respond to donor behavior, maintain engagement, and maximize impact during critical moments like Colorado Gives Day.
When strategy, storytelling, and collaboration work together, campaigns don’t just perform — they create lasting momentum.
Campaign Highlights
The end-of-year campaign delivered record-setting growth across fundraising and digital engagement:
130% increase
in donations compared to the previous year's Colorado Gives Day
125 individual donors
who helped the non-profit raise a total of $93,918
19 donors identified
through donor analysis, whose large contributions significantly contributed to the campaign's impact
Beyond metrics, the campaign directly supports REVEL’s mission to empower Denver’s neurodiverse teens and adults. The funds raised through REVEL’s end-of-year campaign enable continued investment in programs that support these individuals as they:
- Discover their passions
- Realize their potential
- Experience joy through meaningful connection and purpose
This support ensures REVEL can continue building inclusive spaces where the neurodiverse community feels empowered, valued, and supported.