8 Signs You’ve Outgrown DIY Event Planning (And Why It’s Time for an Event Producer)

At some point, every organization hits a tipping point with events. What once felt manageable starts to feel heavy. The to-do list gets longer. The pressure gets higher. And planning the event now feels like a second full-time job on top of the one you already have. If you’ve ever thought “It’ll calm down after

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Group dancing in Costa Rica

How to Keep Your Events from Feeling Like a Rerun

Events are often the heartbeat of an organization’s culture and growth strategy. Yet one of the biggest challenges I hear from clients is: “How do we keep our events feeling fresh year after year?” When you’re planning events, it’s easy to fall into familiar formats. But here’s the truth: repetition breeds disengagement. If attendees feel

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BTP and Cobbled Streets at 2025 Heartland Emmys

We Made Something Powerful. Then It Won an Emmy.

On July 19, 2025, Better Together Productions won a Heartland Regional Emmy®️. Even writing that feels surreal. The award was for Rebecoming Me, a project I had the honor of directing which aired on PBS12 and brought together five extraordinary individuals — Nyomi Davis, Mitchell Devito, Brittany Barros, Jae Allyce, and Latisha Mead— who shared

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Audience seated in an arena during a conference in Las Vegas

In Times of Uncertainty, Creativity Isn’t a Luxury — It’s a Strategy

When the market trembles, many companies freeze. Budgets tighten. Innovation slows. The instinct to “wait it out” takes hold. Fear, especially during economic downturns, has a way of turning even the boldest brands cautious. But both business history and human psychology suggest something different: Companies that continue to invest in creativity, storytelling, and connection during

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A man and woman sit together on stage at a conference.

How to maximize ROI Through Data-Driven Event Strategies

Over my nearly 20-year career in event production, I’ve seen the industry evolve — and nowhere is that more true than how we define success. A packed venue and a well-designed space might feel like a win, but that’s no longer enough. Today’s stakeholders want results. How engaged were your attendees? How satisfied did they

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Group of people holding up lightbulb paddles at a film screening.

Why Diversifying Your Strategy Is Nonnegotiable for Nonprofit Survival

The nonprofit sector is navigating a perfect storm: proposed federal funding cuts, inflationary pressures, and widespread donor fatigue, all set against a backdrop of economic uncertainty. For organizations that have long relied on predictable government grants or a few major donors, this moment is a wake-up call. Financial resilience now depends on one thing: diversification

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