Lara Smedley

8 Signs You’ve Outgrown DIY Event Planning (And Why It’s Time for an Event Producer)

At some point, every organization hits a tipping point with events. What once felt manageable starts to feel heavy. The to-do list gets longer. The pressure gets higher. And planning the event now feels like a second full-time job on top of the one you already have. If you’ve ever thought “It’ll calm down after

8 Signs You’ve Outgrown DIY Event Planning (And Why It’s Time for an Event Producer) Read More »

Group dancing in Costa Rica

How to Keep Your Events from Feeling Like a Rerun

Events are often the heartbeat of an organization’s culture and growth strategy. Yet one of the biggest challenges I hear from clients is: “How do we keep our events feeling fresh year after year?” When you’re planning events, it’s easy to fall into familiar formats. But here’s the truth: repetition breeds disengagement. If attendees feel

How to Keep Your Events from Feeling Like a Rerun Read More »

A man and woman sit together on stage at a conference.

How to maximize ROI Through Data-Driven Event Strategies

Over my nearly 20-year career in event production, I’ve seen the industry evolve — and nowhere is that more true than how we define success. A packed venue and a well-designed space might feel like a win, but that’s no longer enough. Today’s stakeholders want results. How engaged were your attendees? How satisfied did they

How to maximize ROI Through Data-Driven Event Strategies Read More »

Group of people holding up lightbulb paddles at a film screening.

Why Diversifying Your Strategy Is Nonnegotiable for Nonprofit Survival

The nonprofit sector is navigating a perfect storm: proposed federal funding cuts, inflationary pressures, and widespread donor fatigue, all set against a backdrop of economic uncertainty. For organizations that have long relied on predictable government grants or a few major donors, this moment is a wake-up call. Financial resilience now depends on one thing: diversification

Why Diversifying Your Strategy Is Nonnegotiable for Nonprofit Survival Read More »

Tropical table setting with guest name

Why Personalization Makes for a Better Incentive Trip Experience

An incentive trip isn’t just about rewarding top performers – it’s about creating a memorable, meaningful experience that makes attendees feel valued and appreciated. One of the most effective ways to achieve this? Personalization. At Better Together Productions, we know that a one-size-fits-all approach doesn’t work when it comes to crafting an unforgettable trip. By

Why Personalization Makes for a Better Incentive Trip Experience Read More »

People sitting at a table in an open field with the sunset behind them.

Better Together Dinners: Building Trust, One Conversation at a Time

How do you build trust and bring people together in a way that fosters community, connection, and meaningful dialogue? This realization led to the creation of our Better Together Dinners – an experience designed to bring people together around a table, creating space for intentional conversations that build trust and strengthen relationships. The Inspiration Behind

Better Together Dinners: Building Trust, One Conversation at a Time Read More »